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Anna Royall-Smith

Head of Research and Brand Collaborations

Anna is our Global Head of Research and Brand Collaborations, but we think of her as our Chief Huntress, using her unparalleled knowledge of consumer trends and behaviours to uncover emerging brands, creating pioneering partnerships and world-first collaborations.

She is a visionary for trends and forecasting, always the first to find the next game-changing innovation. As a celebrity stylist, she developed an innate skill to hunt new brands, introducing them to the global stage and merging them in partnerships with mega-brands. In 2016, she was voted one of Alhans top 100 leading social influencers in the UAE. From matching cloth to body and people to opportunities, Anna has spent her career building and managing partnerships, and she leaves no stone unturned while creating trailblazing strategies.

In her role at The Caviar Spoon, Anna is on a mission to hunt out opportunities to create revolutionary collaborations and develop globally-minded, culturally relevant campaigns that gain wide-scale media attention and phenomenal consumer engagement. She is also responsible for helping global leaders and marketers develop a deeper understanding of emerging trends and data through our Brand Collaboration Index Reports, providing a fact base for decision-making and strategic partnerships.

Anna also acts as Head of Enrollment for the Brand Collaboration Academy, finding and assessing the world’s most forward-thinking marketing mavens as they begin to revolutionise the world of marketing.

You can connect with Anna on LinkedIn