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Brand Collaboration Academy

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Credits - Chen Baoyang X Sephora

Join us as we redefine the world of collaborative marketing with the Brand Collaboration Academy.

The marketing revolution is in full swing, and brand collaborations are leading the way.

High-end fashion is joining forces with the gaming industry. Lifelong competitors are coming together for good causes. Even the world’s pharmaceutical companies are uniting in the fight against Covid.

The marketing world is moving towards a better, more united future, and those at the forefront of collaborative marketing will become industry leaders.

Are you ready to join us?
Credits - MZ Skin X Peter Pilotto

Are you ready to join us?

We’ve developed the world’s first Brand Collaboration Academy to teach you the art of successful brand collaborations and how to put your partnerships into action to drive phenomenal results.

Industry innovators like Airbnb, IKEA, Louis Vuitton and Spotify are masters of collaborations, but the understanding and methodology behind creating collaborative success is still a grey area.

The Brand Collaboration Academy changes everything.

Packed full of leading industry knowledge and best in class content around collaborations, this unique 10-week program has been designed for individuals and marketing teams to include a powerful combination of mentoring, coaching, case studies, and action plans delivered by some of the top marketing thought and business leaders from around the world.

Throughout the program, you’ll get access to video modules facilitated by global marketing leaders, as well as live case studies, guides, templates, playbooks, and scripts - you can tune in from anywhere at any time as all modules and interviews will be recorded.

Our Learn and Act formula and small group sizes create the perfect environment for you to learn everything you need to know to go out and create impactful and profitable collaborations. Throughout the academy, you’ll be creating your own collaboration strategy, which you will present to The Caviar Spoon panel in the final week, so you can be confident in the success of any future collaborations you plan.

The Brand Collaboration Academy is for those who want to:

Module 1

Setting the pillars

  • Understanding brand identity, image and legitimacy
  • Health check on your brand and strategy
  • The mindset you need to create a successful brand collaboration

Module 2

The art of successful collaborative marketing

  • What are brand partnerships?
  • The main types of brand partnerships
  • Essential do’s and don’ts (setting the scene)
  • Fundamentals of brand collaborations and how they fit into the wider marketing plan
  • Complementarity between partners
  • Health check on your marketing strategy and calendar for the year

Module 3

Digital Power and Social Media

  • Understanding how to leverage digital marketing and social media for your collaborations
  • Health check on digital and social strategy and calendar for the year
  • The power of online storytelling in your collaboration

Module 4

Collaborations - The step by step process

  • The project framework - defining the approach and key milestones for your collaboration
  • Winning over management pushback and getting people on board
  • The creative process - creating themes, ideas and storytelling
  • Creating an appealing pitch
  • Researching and approaching brands - due diligence, screening and profiling
  • Negotiation, closing a deal and creating contracts
  • Project follow-up and results measurement

Module 5

Presentation of your collaboration strategy to The Caviar Spoon panel.

Ready to revolutionise your marketing?