Artist X Brand collaborations are marketing gold. An artist can have an enormous impact on a brand by helping them to create a visual story, attracting more attention and adding meaning and value for their audience, while artists can step outside of their comfort zone to showcase their talent in new ways, increase their revenue streams and tap into new markets.
This Interview with seasoned collaborator Charlotte Posner will discuss how she has achieved phenomenal success by diversifying her business through brand collaborations with the likes of Louis Vuitton, La Mer, and Harrods.
Who is Charlotte Posner
Charlotte Posner, a British contemporary artist, is a new breed of artistic talent, driven by a passionate need to create a 360 approach to artistic expression. Best known for her Pop Dolls series which drove global media frenzy and attracted the attention of Coca-Cola, Walls, Kellog’s Nails INC, and Disney before becoming the official creative for Magnum UK’s social media platforms. No ordinary artist, Charlotte has now collaborated with some of the world’s leading luxury brands and retailers and has developed unique gift collections alongside her art.
What You’ll Learn
Charlotte will be drawing on her own experience of building sensational brand collaborations to discuss how to:
Who should watch this Interview
Any artist looking to diversify their business and create a collaborative edge.