How to diversify your business as an artist through meaningful collaborations

  • IconCharlotte Posner
  • Icon Thursday 9 December 2021 1:00 pm - 2:00 pm
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Artist X Brand collaborations are marketing gold. An artist can have an enormous impact on a brand by helping them to create a visual story, attracting more attention and adding meaning and value for their audience, while artists can step outside of their comfort zone to showcase their talent in new ways, increase their revenue streams and tap into new markets.

This Interview with seasoned collaborator Charlotte Posner will discuss how she has achieved phenomenal success by diversifying her business through brand collaborations with the likes of Louis Vuitton, La Mer, and Harrods. 

Who is Charlotte Posner

Charlotte Posner, a British contemporary artist, is a new breed of artistic talent, driven by a passionate need to create a 360 approach to artistic expression. Best known for her Pop Dolls series which drove global media frenzy and attracted the attention of Coca-Cola, Walls, Kellog’s Nails INC, and Disney before becoming the official creative for Magnum UK’s social media platforms. No ordinary artist, Charlotte has now collaborated with some of the world’s leading luxury brands and retailers and has developed unique gift collections alongside her art. 

What You’ll Learn

Charlotte will be drawing on her own experience of building sensational brand collaborations to discuss how to:

  • Approach Brands
  • Become commercially aware
  • Ensure contracts align with your values
  • Understand when you should use a Barter Agreement 
  • Have boundaryless thinking

 

Who should watch this Interview

Any artist looking to diversify their business and create a collaborative edge.