Dawn is our data-driven digital marketing specialist – we refer to her as “The Dawn Of Digital Disruption”. Shifting the global mind-set around the importance of data, her aim is to make digital marketing simple for everyone. The world has woken up to realise the importance of a strong digital presence and how hope strategies do not work anymore.
Originally from Newcastle, UK, she has managed to create a formula using a data-driven marketing system and scientific theories. Over the last 20 years, Dawn has been rolling this theory out with brands and organisations Worldwide, achieving unexpected results within SEO, Social Media and Paid Media – Google Ads.
After being responsible for digital marketing across global brands such as HSBC and Hewlett Packard, Dawn setup Leaders In Digital in 2016, a remote data-driven marketing agency based in Dubai.
As Chief Marketing Officer at The Caviar Spoon, Dawn is growing an astronomical global digital landscape and is committed to developing strategies and campaigns that shake up the industry whilst achieving a high ROI.
Dawn’s passion to help others has led to TED Talks in 2018, around health for entrepreneurs and teaching at world-class Universities. And today, when out of the virtual office – Dawn chooses to spend time in nature and peace, which can include meditation or spending time in the mountains in Switzerland.