What We Do

 

The Caviar Spoon ReBelle is a community for motivated women seeking success and the luxe life. A place to build what you’ve already started, as well as discover hidden gems of fashion, food, and travel around the globe.

Made by women, for women.

 

50% Business: Explore our multi-faceted approach that will help you take your business goals from inspiration to action.

50% Lifestyle: Dive into our reviews to discover the best in travel, food, fashion & wellness for those coveted pockets of downtime.

 

Why you should join us

Are you an artist? A self-driven entrepreneur? Are you looking to grow in heart and in business? So many of us are, too, but just need that extra hand. Two brilliant minds are better than one, and here’s how TCSR can you help you grow:

Inspiring interviews: 

To keep your mind churning with fresh ideas, creative outlooks, and a positive “I can and I will” mindset, we hunt down women entrepreneurs who are all in different stages of success, and have them share their extraordinary experiences and relatable struggles. To complement the entrepreneur narrative, we go a step further by selecting some of our favourite products from their brands and promoting them in our online boutique. (Go on, take a coffee break and have a peek!)

A powerful network for brand collaborations:

For startups and owner-operated businesses, we know your budget can’t compete with the big-time corporations that can spend squillions on traditional advertising, marketing, and PR.

That’s why we focus on connecting brands, faces, and places through creative collaborations that result in high social ROI for everyone involved. We’ll pair you up with other people and brands to cross-promote your goods or services, expand your audience, maximize your reach, and put you on a path towards creating long-lasting partnerships. It’s highly effective marketing but without the budget-breaking bill.

Call us the matchmaker for entrepreneurs across fashion, the arts, hospitality, and wellness. 

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Case Study: Power of 9

We brought together 9 different creative entrepreneurs in interconnected industries and, through strategic collaboration and cross-promotion, increased everyone's social reach from an average of 2k to 50k, which is a whopping 2400% increase!

(Pick your jaws up off the floor and join us instead!)

From L-R: Clarita de Quiroz (singer), Anna Royall-Smith (celebrity stylist), Shannon Fergus and Shereen Safadi Freeman (fashion designers and co-founders of MESH), Greg Malouf (Michelin chef), Mary Pratt (founder and editor-in-chief of The Caviar Spoon), David Craig (co-founder and managing partner of Mais Musica), Brooke Boyschau and Sophie Cooke (co-founders of PR firm Atteline)

Photography: Vartan Kelechian

EFO (entrepreneur freak out) remedies:

Even the most successful entrepreneur has had a moment or ten when they’ve questioned what they’re doing, why they’re doing it, and if it’s even worth doing. Our workshops and coaching programs will help you get to the nitty gritty with topics relevant to being a woman in business. 

Whether you want to polish up your public image and etiquette, get a better grip on your financial strategy, or work one-on-one with a coach to identify and achieve your business goals, we’ve got your back.

Don’t let yourself get in the way of your own success. We’re giving you access to all the tools you need - now it’s your move.

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When the emails have been answered and the budgets balanced, you owe it to yourself to carve out some much needed downtime.

How you unwind is up to you but let us help you out by narrowing down the options to the top handful. Thank of us as your luxury lifestyle concierge.

Take your pick from our diverse collection of reviews and travel guides, from off-the-grid yoga retreats in Sri Lanka, boutique hotels in Stockholm, and luxury spas in the UAE, to fascinating interviews with world-acclaimed chefs, hip haunts in South Africa, and shopping online for beautiful products.

Whoever said you can’t have it all clearly never met ReBelles like us.

Say it with us:  Indulgence isn’t a dirty word.

 

“Behind every successful woman, is a tribe of other successful women who have her back.”

We’re hard-hustling, thirty-something-going-on-forty-something savvy businesswomen who know and understand the hunger for fulfilling dreams and living a life of adventure and freedom. Tell us “no” or that we can’t do something and we’ll slap on some mascara, give you a cheeky wink, and ask, “who’s going to stop me?”. 

We also believe that another’s success does not diminish your own. This platform is where rebellious, passionate, and driven women and entrepreneurs can come together to learn, inspire, and be inspired while also making time to unwind and indulge.

 

Letter From The Founder

  Photo by  Raz Moussa

Photo by Raz Moussa

“At my core, I’ve always been a wanderer and a wonderer with a free spirit and big ideas. I also love business and have had a long career in Recruitment spanning from startups to freelancing to corporate life. Wanting to do my own thing in my own way meant that I wasn’t always compatible with the rules and procedures of the standard workplace, which is why I’ve always aimed to work independently.

One of the things I’ve discovered throughout my 20+ years of hard work and hustle is that you can’t be good at everything (unless you’re invincible). You can be an extraordinary designer but not have a head for numbers. Or you might be a finance guru but not have a clue about savvy branding and marketing.

The most successful entrepreneurs around the world always have one thing in common: they’re not doing it alone. They’ve formed a dream team to provide 360° coverage of the business so they can keep channeling their energy and talent into doing what they do best.

We entrepreneurs need to rev up our strengths while connecting with the right people who can help us establish a sustainable business. On top of that, we need to create mutually beneficial situations in a community of likeminded entrepreneurs where we can share our goods or services, network, and pay it forward.

The Caviar Spoon ReBelle is the catalyst for emerging entrepreneurs who want to make magic happen by building a life doing what they love. 

But it’s also important to have a healthy work-life balance. I know I’m always in need of some downtime to unwind and recharge, which is why we’re just as focused on our luxury lifestyle reviews. Every hardworking woman and entrepreneur deserves to indulge in themselves.

Learn, inspire, share, and love life.”

Pra x

 

Meet The Team

  Photo by  Raz Moussa

Photo by Raz Moussa

Mary Pratt aka “Pra” (Editor-In-Chief)

It’s been a rollercoaster of a ride for Pra, including an early rise to massive success in the Recruitment industry and a thunderous everything-pulled-out-from-underneath-her rock bottom crash. In a short period of time, she went from a BMW Z4 and fancy champagne to a dodgy VW Golf and house wine.  And this was just in her twenties. The silver lining is that she’s wiser for it and her past experiences inspired the creation of The Caviar Spoon ReBelle - a perfect mix of business and pleasure.

She’s a creative “ideas” person who thrives on connecting with people and pushing the boundaries for unconventional solutions. Although the corporate cubicle never suited her (all that red tape!), she’s learnt to become business savvy on her own terms and is a graduate of Cranfield University’s Business Growth Programme (BGP), as well as an accredited Marshall Goldsmith coach. She knows that being a successful ReBelle means not only playing on her strengths but also embracing her weaknesses like a pro and learning how to be better (she’s looking at you, finance and accounts). When Pra’s not consulting on Recruitment, she’s indulging in G&Ts with girlfriends and discovering buzz-worthy restaurants, spas, hotels, and designers.


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Yoko Izu (Managing Editor)

Back in 2014, this former New York event coordinator's life took a hard left which landed her in Johannesburg with a new writing career. A once-off project turned into an ongoing relationship and Yoko has since been Pra’s wingwoman, unravelling her thoughts and words while also keeping a tight rein on the content that comes in and goes out on TCSR. Now that she’s had a taste of the creative freelance life, Yoko is determined to never go back to the 9-to-5 grind. She loves supporting local and choosing quality over quantity, which means you’ll often find her on Instagram hunting down new South African brands and businesses to lust over. Other indulgences include red wine, smoky scotch, black coffee, and dark chocolate.


Caviar Ambassador

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Xriss

Xriss (pronounced like “Chris”) has a fiery personality and a fabulously rich and raspy voice that is as unique as she is. Her drive, charisma, rebellious nature, and unstoppable attitude are what ReBelles are made of! She was a quarter-finalist on The Voice Ahla Sawt (the Arabic version of the popular singing show), won a competition judged by Quincy Jones, will.i.am, and Timbaland, and then was signed by Quincy. She is currently living in Bordeaux with her husband and Miss Mya, her fur child.


ReBelles & Influencers

Mission & Values

Our mission is to not only inspire you to live a life you love, but to also help you grow your business and make it thrive.

TCSR Values

  • Collaboration: we believe in paying it forward and are centered around working with and supporting other individuals, brands, and businesses in mutually beneficial partnerships
  • Authenticity: we are real people behind TCSR and we’re committed to only writing about and supporting what we personally love and connect with
  • Diversity: our hearts and minds are global, having traveled from one end of the world to the other, and we know that it’s our differences that bring us together
  • Independence: we prefer “coffices” and red wine over cubicles and red tape, and recognize the need for free thinking, playing with ideas, and breaking the rules
  • Determination: we strive for progress every day and have an unrivaled determination to succeed, not just for ourselves but for our audience, clients, and partners
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Testimonials